Yup, as you heard and read just right now. It is “Hygge”. Hygge is a Danish word that can be explained as a status of happiness, safety, tranquility, and comfort.
So, from a business point of you, how to make your visual design a “Hygge” one to attract the target audience?
Actually to do so, there are certain elements or factors that shall be taken into consideration. Let’s see:
- If we are going to link Hygge with the interior design, we can mention that wooden objects, natural scenes, flowers, etc., can add a magical touch of tranquility to the design,
- If we are going to link Hygge with the “abstract” meaning and feeling of “happiness”, we can say that it is all about candles, chocolate, music, etc.
So now, as a visual designer, you know how to make your design a “Hygge” attractive one.