Lately, the online digital marketing channels such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc., started to have a more powerful impact on the audience than the traditional marketing channels such as television, radio, etc.
People tend to trust the social influencers whom they follow more than the unknown models or celebrities on TV.
That was the reason behind the lots of social public figures and influencers in the last few years.
So, it’s been a new marketing tool nowadays to use one of those influencers to make a short video or take a photo of themselves using your product or service; while mentioning the name of your brand.
Actually, some of those famous people do that for a living, it’s all about living a good life, using good services and products for free and gaining money for such experience.