Firstly let’s define mock-ups as models of designs that designers use to present their projects in a better way. It can be for magazines, billboards, electronic devices, etc.
What is the Importance of using Mockups?
We always say that it’s not about what you present, it’s about how you present it.
Also, you need to bear in mind that the client doesn’t have the same point of view that you - as a designer – have, that’s why presenting your project on mockups and putting your designs in a suitable catchy context, help your client in understanding the final results better.
In addition to that, we can say that mockups really make your designs look nicer and smarter; even the poor designs look better while using well-prepared mockups.
So, from the above, we conclude that proposals that are based on mockups are more impressive from the ones that depend on flat designs.