It’s time to create a negative keyword strategy which will save you a lot of money.
What is meant by Negative Keywords?
Negative keywords are simply the keywords that are not relevant to your campaign. So, excluding such keywords from your ads will prevent your “not target” audience from seeing your ad and thus they won't click on it and cost you money in vain.
For instance, if you’re a digital marketing company and created an ad to boost your business to business owners, you will include words like (digital marketing course) from your ad in case you’re not providing such courses.
How to Define Negative Keywords?
There are many ways to do this:
The first simple way is to search yourself for the keywords you used in your ad and view Google search results, then, any result that isn't deemed relevant to your campaign you can exclude its keywords from your ad.
Also, you can use keyword planner in searching for your used keywords, then, related keywords will appear. So, you can choose the related keywords that don’t comply with your ad and include them in the negative keywords list.
Or, you can just guess these keywords based on you and your coworkers’ search experience.
So, if you started now to exclude the negative keywords from your campaign you’ll notice a huge maximize in the ROI.