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Facebook latest updates announced that digital marketing will significantly depend on paid ads. So, it became vital for marketers to define the target audience more accurately than ever.

One of the ways that simplify the process of defining the right audience is to define the buyer persona which differs than the target audience in being more accurate, as while the target audience gets defined according to the audience age, sex, demographic location, study and job, the buyer persona depends on more psychical characteristics such as:

  • The customers’ interests and personal taste,
  • Their lifestyle,
  • Their moral values,
  • Their life goals,
  • Their characters,
  • Their reaction to the product or service price,
  • Their daily routine,
  • How would the product or service affects their life.

Defining the buyer persona before running the campaign -even if the budget was less than normal- will definitely help you to reach the audience that is looking for your product or service to buy.

Also, there are many tools that you can use to define and use the buyer persona in your ads.

ICONS provides some below:

  • HubSpot
  • SurveyMonkey
  • Trello
  • MakeMyPersona

With ICONS you can always find the best digital marketing strategies.