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Search Engine Optimization is essential for your online business as it’s how you can get a high organic rank in the search pages and fortunately, there are some free SEO tools that will help and guide you during the SEO strategy.

Here, ICONS provide some of the most used Free SEO tools that you as a marketer need to know about:

Google's Webmaster Tools “GWT”:

Before taking any step in the optimization process, you need to first understand the things that keep your site late in the search pages, and who’s better to guide you than Google itself? GWT toolset is the Free SEO Tool provided by Google that will provide you with data that you can use to work on optimizing your website.

Moz Keyword Explorer:

Keywords are everything in the search engine optimization process, the one who knows what words to use is the one who obtains the high rank he’s looking for. So, to know what words will work better for you in addition to the cost of such words, you should ask Moz keywords explorer. It’s also a Free SEO Tool.

Google AdWords Keyword Planner:

This Free SEO Tool doesn’t only show the average monthly search for the words you’re using, it also gives recommendations for relevant keywords in addition to an evaluation of the competition level for such words.

Google PageSpeed Insights:

This great tool will test the speed and performance of your pages through desktop and mobile. Also, it lets you know what to improve for a better user experience.

Google Analytics:

This is a free tool provided by Google enables you to track your website traffic, know where your web visitors came from, the time they spend on your web pages, are they a desktop or mobile users, their geographical location and their segmentation. It also checks the website loading time (Speed).

Above, ICONS provided the 5 most used Free SEO Tools that you need to start using now for better search results.