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Google AdWords campaign is Google's Search Engine Marketing (SEM) in which people compete on certain keywords in order to appear in Google’s first page of the search results. However, there are two types of Google AdWords campaigns:

  • GDN “Google Display Network”.
  • Google Search.

Google AdWords Campaign Formats:

Search Network with Display Opt-In:

Format: text with display ad format.

Ad placement: search engine results, search partner websites, the Google Display Network websites and videos.

In this format of Google AdWords campaigns, you can reach your audience when they use a specific keyword on the google search.

Search Network Only:

Format: text ad.

Ad Placement: Google search results and partner websites search results.

In this format of Google AdWords campaigns, you reach your customers also by specific keywords –which you can learn more about through Google keyword planner tool- and such objective urge the target audience to take action towards your ad such as clicking or calling.

Display Network Only:

Format: images and videos.

Ad Placement: search engine results, YouTube, Gmail and mobile ads.

This type of Google AdWords campaigns formats enables you to catch customers with visual designs and in such case, you can use the Google display planner tool.

Video Campaigns:

Format: videos.

Ad Placement: search engines results and YouTube search results.

Video campaigns type of Google AdWords campaigns is the way you can reach your audience through YouTube search results and the Google display network.

Shopping Campaigns:

Format: text attached to the product photo and the whole information regarding the product and the store.

Ad Placement: google shopping if it’s available in your country, search engine results and partner websites search results.

If you own a store and willing to sell your products online, this type of Google AdWords campaigns will give you qualified leads.

Universal App Campaigns:

Format: text is a must, photos and videos are optional.

Ad Placement: search engine results, partner websites search results, Google Play, YouTube and the Google Display Network etc.

This Google AdWords campaigns format doesn’t require specific keywords as it depends on the targeting on the app installs’ number and the app listing in the app store.

Above, ICONS provided all the details concerning Google AdWords campaign different types and formats.