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Keyword planner is Google’s tool that you need to use to define the keywords that you should use in your campaigns, not just that, as using keyword planner will make you able to choose the competitive bids and the appropriate budget to put in your campaign.

Therefore, in the following, ICONS will tackle both the importance of using keyword planner and the best way to get the most out of it.

First, the Benefits of Using Keyword Planner:

To generate traffic on your AdWords campaigns, blog posts, websites and landing pages you’re required to using keyword planner in order to find relevant and searchable keywords that your audience usually use in their search to find products and services that you offer. Also, by using keyword planner you can filter the results by date range, location and languages, etc.

Tips for Using Keyword Planner:       

First of all, you need to have a Google AdWords account, then up the right side you’ll find a tool icon, click on it and choose the keyword planner from the planning list.

After that, you will be moved to a page that contains two tools:

  • Find New Keywords: here you can enter words, phrases, or a URL related to your business and click get started, after moving to the next page you can change the language to the language of the keyword you’re searching for, the location of your target audience and the search network whether it’s Google itself or one of Google partners
  • Forecasts for Your Keywords: this tool doesn't give you keywords recommendations but you can use it if you have a list of keywords that you need to use but first you need to check their avg. monthly search volume. Then, click get started and you’ll be moved to the previously tackled page shown metrics regarding the words you provided only.

Using keyword planner is necessary if you’re willing to reach your target audience where they are.