Previously, we’ve tackled the importance of using CRM software and how does it affect the business revenue and takes part in its growth.
If you’re about to start running your work smoothly by implementing a CRM software in your organization. Then, you need to learn more about the three types of CRM so that you’ll be able to define the type that better suits your business.
In the following, ICONS blog tackles the three types of CRM and the benefits of each.
What are the Three Types of CRM?
The Operational One:
The operational CRM is the one that focuses more on the operational processes as its main purpose is to generate leads and convert them into contacts. Moreover, it organizes and manages the data, assign leads automatically, track calls and emails and log them. This type includes sales automation, service automation and marketing automation
So, if your operation is a customer service, sales or marketing provider, the operational CRM type is one of the three types of CRM that suits you better.
The Collaborative One:
The collaborative CRM aims to unit all departments in one organization to achieve the main goal (enhancing customer experience) in a more efficient way. It’s more like a follow-up module that shares the data between all departments. So, based on the customers’ feedback, the marketing team can define the needs of the targeted audience and work to meet it. Also, the support team can rapidly fix the issues that customers face.
The Analytical One:
In this type of the three types of CRM, everything is based on data analysis what makes it most preferred by marketing specialists as it gives them insights regarding their target audience from various channels so they use that data to provide better marketing strategy and boost customer experience.
Before making the decision, know more about the three types of CRM so that you can pick the one that will increase your ROI. In addition, you need to know that some CRMs gather all types of CRM in one software such as SIMPLE.